For the last three years, a highlight of my work at Arctic Reservations is facilitating our annual Arctic Summit. This one-day conference provides us an opportunity to connect with the outfitters who use Arctic Reservations. During the Summit, we share updates on features added over the last year and hear input for what new ideas and tools should be prioritized going forward. This input has been invaluable in making Arctic Reservations a intuitive, user-friendly, and innovative system.
At last week’s Arctic Summit, we highlighted new features such as the ability to further integrate Arctic Reservations with social networking sites (sharing reservations, photos, etc.) and new cost modeling tools to analyze operating margins and increase profitability. But we also walked away from the Summit with ideas on improving our system even more, ranging from refining the booking process to managing tasks associated with a trip.
We were especially excited about the prospects of one of these ideas and have already implemented it for all the outfitters using Arctic Reservations. Since Arctic was created, it has kept a detailed email log for easy access to past customer interactions, but only those sent through Arctic Reservations. Now, outfitters can configure Arctic Reservations to also store day-to-day email exchanges with customers no matter what email service they use. Each customer record will have a thorough and detailed history of all interactions, helping outfitters offer exceptional service by tracking all customer feedback and requests. No longer will you have to switch between Arctic Reservations and your email client to look for a message received from a specific customer.
This feature is available on all Arctic Reservations installations under Email > External.
Thanks again to all the customers who attended the Summit. We look forward to implementing more of your feedback in the coming months.