Arctic Reservations

Arctic Reservations

A Lesson in Trigger-nometry

It’s time for a lesson in the science of Trigger-nometry. First, let me define Trigger-nometry. Trigger-nometry is the study of email triggers with the express purpose of achieving the all important Trigger Happiness. With this powerful, fundamental science, you will have all the tools you need to maximize the versatility of your email triggers; so let’s begin the lesson.

All you need to know about Trigger-nometry can be summed up by the following fundamental equation.


Now, before everyone’s eyes glaze over or some of you have a panic attack because you think you have had a close encounter with the dreaded Math and you break out the calamine lotion and paper bags, let me explain how this equation will bring enlightenment, happiness, and flexibility. This is the yoga of equations…so let’s assume the lotus position and meditate on its power, shall we?

The above equation is the foundation of Trigger-nometry and when mastered will set you firmly on the path to Trigger Happiness. This equation is almost as fundamental as such lofty notions as the Law of Gravity or Einstein’s Theory of Relativity. Are you ready? Let’s break it down.

First we have trigger, t, raised to the power of business group, bg.

This part of the equation in and of itself is a huge component towards achieving Trigger Happiness, tH.

Email triggers can obtain a huge amount of customizability and flexibility just by creating your triggers in specific business groups. By doing this, you can easily customize your triggers and word them in such ways that will emphasize the important aspects of the activities that fall within these specific groups.

However this, in and of itself, will not achieve Trigger Happiness. The last component you need to obtain Trigger Happiness is custom fields, cf.

I can already see the dawn of enlightenment. Custom fields will open the astral plane for you when it comes to email triggers.

Many of you have questioned, puzzled, pondered and noodled, how to get the triggers to be even more specific within your business groups themselves. You have meditated on how to get trip specific custom messages into your triggers when the trips are all in the same business group. Well, here is your answer.

While you could create more business group divisions and put each individual trip type into its own business group or use lots and lots of “if” statements in your email triggers, custom form fields will give you a simple and elegant solution for customizing your triggered emails.

By adding custom fields on your “Trip Form”, you can build in the specialized messages, you would want to go with each of your individualized trip types. You can use any of the field types depending on what you want to include in your email triggers. If you want most of the body of the emails to be different based on the trip type, you can use the “Long Text” fields and type all of those super specific details till your heart is content. (For more information on how to create custom fields check out the support documentation or email support.)

So let’s recap, email triggers created per business group with the use of custom fields on your “Trip Form” yields the ultimate Trigger Happiness.

That’s it. That’s all you need to know about Trigger-nometry. Easy peasy.

See…that wasn’t so bad even if it did look suspiciously like Math and you are still not convinced I didn’t just sneak some in on you. You don’t even need the calamine. 😛

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