Arctic Reservations

Arctic Reservations

The Great Procrastinator Hunt

Today I want to point out one of the new email features that has been added to Arctic which will help ensure you get all the needed information and forms from guests. We have recently added a new email trigger option called “Before Trip – Missing Details”. This trigger option will allow you to specifically target guests who are missing registration information or have not signed their waivers.

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You all know what a chore it can be to collect all of the necessary information and how much time and energy it takes from you and your staff to track down guests who have not filled out their forms. This trigger will help with that. Now, you can allow Arctic to automatically message your procrastinating guests and urge them to complete their registration and waiver before arriving. You can create as many of these triggers as you need.

The beauty of the “Before Trip – Missing Details” trigger is that it will only be sent to guests who are either missing registration information, have not signed their waivers, or both, depending on how you configure it.

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This means you are not bothering the guests who completed their forms months ago when they made their reservations — your audience will only be the procrastinators. The “oops, it slipped my mind procrastinators” will most likely complete their forms after the first trigger but the “procrastinators of epic proportions” will get as many reminders as you care to generate. You might not want it to look like the scene out of Harry Potter where there are letters everywhere and owls overpopulating the neighborhood, but then again, for the really bad procrastinators that might be what it takes. 😛

Each “Before Trip – Missing Details” trigger can be worded specifically because your target audience will only be the guests who are missing details. Each subsequent reminder can also have the tone increase in urgency as the trip start dates get closer.

Bottom line; this will be a great way to remind your guests to complete their forms which should reduce the amount of paperwork that has to be completed upon arrival so your operations can run smoothly for you and your guests. And best yet, Arctic is doing the heavy lifting and will seamlessly and effortlessly track down your wayward procrastinators for you. It’s a beautiful thing. 🙂